Calgary Video Editing Services - Eau Claire Distillery
A quick fun edit of a cocktail being made by a professional bartender at Eau Claire Distillery in Turner Valley Alberta
A successful video is not just great shots, and good audio.
About 75% of the work is actually in the editing!
One of our trademarks as a video production company is the care and attention to detail we put into our video editing. What makes a good video edit? There are a lot of factors of course, but here are a few.
- Understand the main story or message
- We take a lot of time before a shoot to understand who you are and what you're trying to say
- The raw footage:
- Great shots to work with, in terms of lighting, composition, focus, creative merit, and story-telling merit
- Clean and professional audio
- A lot of good b-roll (that's the footage that helps illustrate the story...the video above is all b-roll!)
- Thorough review of all the footage, selecting shots that are emotional, beautiful, moving, and really support that main message
- Editing it all together very carefully in Adobe Premiere Pro
- The right music
- The right mood
- setting the cuts to the music
- being concise
Every Action Plan we create for our customers includes a visual of the time it takes for each part of the production, including consultations and visioning, shooting, and editing. Typically, video editing takes between 2 to 4 times the time spent shooting.
So that's in brief some of the stuff that it takes to make a good video.
We shot and edited a video for the cocktail creation above for Eau Claire Distillery down in Turner Valley. It was fun to find great angles and the right backdrop, as well as ensure the lighting looked sharp and consistent, and then show what it's like to make one of these delicious drinks!
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