If you're like us, you're probably wondering "How do I connect with my target audience?". There are many ways I'm sure! But a picture speaks a thousand words, and so the visual answer to that question is "brand lifestyle photography" or, videography. It is a kind of imagery that helps your audience connect personally with your brand.
This comes in a variety of flavours, which could include:
- General brand lifestyle (depicting the lifestyle your brand in general wants to be associated with)
- Product lifestyle (depicting the lifestyle of the people you expect
- Personal lifestyle (helping your audience connect to who you are, or at least, to the image you'd like them to see of you)
We had the pleasure a while back of doing a photoshoot for the lovely Cali Ault, a wonderful graphic designer and brand specialist with her own company, Cali and Co Design.
In any of these sessions, we try not only to provide great portraits or other kinds of photos for using as website profile pictures, brochures, and other marketing material, but also content creation for long term use online, that is, a large number of photos that could be used for months as social media content.
With our full-featured personal brand lifestyle photography, we plan things out with you so that you can count on us to capture a great range of shots that you can use, every time.
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